RaidGuild AI — Practice Guidelines
The design system for raidguild.ai, a specialized practice backed by RaidGuild's builder network and operating layer. Its distinct voice is intentional.
Relationship to RaidGuild
raidguild.ai is a focused expression for applied AI work: dark, technical, and deliberately distinct from the Guild's atmospheric umbrella identity.
It is not a separate organization. It is an endorsed RaidGuild practice drawing from the same builder pool and operating through RaidGuild LLC. raidguild.ai and its sub-pages use this system; the Guild-level identity is documented at brand.raidguild.org. They need clear provenance, not identical styling. See the brand architecture.
Logo
The RaidGuild AI crossed-swords mark, in four color variants, and three lockup treatments pairing the mark with the wordmark.
Symbol
Lockups
Modern Lockup
Single-line sans-serif wordmark with the mark — matches this page's own typography.
Colors
Extracted from the live raidguild.ai stylesheet. The accent pink (#FF3863) lands almost exactly on the pre-2024-refresh RaidGuild red (#FF3864) — unintentional, and a nice coincidence.
#060609
hsl(240 20% 3%)
#0D0D12
hsl(240 15% 6%)
#202027
hsl(240 10% 14%)
#E8E6E3
hsl(30 10% 90%)
#2FD09A
hsl(160 63% 50%)
#FF3863
hsl(347 100% 61%)
#737B8C
hsl(220 10% 50%)
Typography
Three families: Space Grotesk for display, Inter for body, JetBrains Mono for code. No Mazius Display, no EB Garamond, no Ubuntu Mono — that's the main brand.
Space Grotesk — display
Forward Deployed AI
Inter — body
Intelligence embedded where the work gets done. RaidGuild AI places builders and operators inside your stack to design, ship, and maintain practical AI workflows.
JetBrains Mono — code
const agent = deploy(stack);
Voice
Technical, direct, minimal. No fantasy register — that's the whole point of the contrast.
- Say what the system does, not what it conquers.
- Name the technology. Skip the metaphor.
- Short sentences. No mercenaries, no quests, no guilds.